Nathan’s Famous, the iconic American brand known for serving up fun, flavor, and unforgettable food moments, is thrilled to unveil Frankie Jr., the new official mascot for Nathan’s Frozen Appetizers. A spirited cocktail frank wrapped in golden puff pastry—lovingly known as a beloved pig-in-a-blanket—Frankie Jr. brings warmth, energy, and team spirit to every table he visits.
With a heart as toasty as his flaky crust, Frankie Jr. is here to champion togetherness, cheer on fans, and spark joy wherever snack time strikes. Sporting his signature baseball cap, sporty sneakers, and “let’s do it!” attitude, Frankie Jr. embodies everything Nathan’s Frozen Appetizers stands for: fun, flavor, and food that brings people together.
Frankie Jr. captures the magic of the Nathan’s experience—nostalgia, camaraderie, and a whole lot of personality. He’s more than a mascot; he’s a mini-sized ambassador of good vibes and great snacks, ready to hype up game days, parties, and family nights across America.
A superfan through and through, Frankie Jr. never misses a chance to root for his favorite team. You’ll spot him in the bleachers with his foam finger, rolling into dance-offs during halftime, or leading chants to cheer on his favorite team! Whether he’s walking the boardwalk, riding the Coney Island Cyclone, or hosting slumber-party snack sessions, Frankie Jr. lives for moments that bring people closer—preferably with a tray of Nathan’s appetizers nearby.
Frankie Jr. joins the beloved Nathan's Famous mascot family, bringing appetizer sized energy and enthusiasm to the brand's frozen snacks lineup.
Frankie Jr. invites you to dig in, and enjoy the fun!
